Colour Trends S/S 2011: From Runway to H&M


favourite looks from H&M S/S 2011 


It's a pet peeve of mine when people say "I don't really follow trends, I just wear whatever I like." Well, you may not know that you do follow trends because pretty much every store carries merchandise that is directly influenced by the latest runway collections. H&M is probably the best example of a fast fashion chain whose collections are not necessarily carbon copies of designer runways, but instead, for a lack of a better word, 'inspired.' 

Now, we learned last week about the colour councils and about our 2011 colour fates being destined for Honeysuckle. Don't like Honeysuckle? You're in luck, because there are runner ups: Russet, Blue Caracao, Peapod and Regatta. Most of these will make it your closet in some way this spring, trust me, whether you buy designer, H&M, Zara or wherever else you shop.

Because I always post the latest H&M lookbook, I thought I'd do something different this time and show the possible "inspirations" (although some of them were plainly coincidental) from runway to H&M. While the silhouettes may differ, the colour stories are similar. None of them are designer knock-offs but mainly something that, perhaps, works on a semiotic level.





Nina Ricci and H&M


There's no argument that Peter Copping of Nina Ricci loves pastels and Honeysuckle in both cases makes pretty and flirty summer ensembles. I know, H&M is no Nina Ricci but it's pretty adorable too.




Marc Jacobs and H&M 


Marc Jacobs was all about channeling the 70s and YSL with his flow-y numbers and H&M takes the flow-y note with this pretty two-tone maxi. Perhaps the silhouettes and colours aren't a coincidence here?






Loewe and H&M


Russet meets Honeysuckle at Loewe in the form of an amazing leather t-shirt (Loewe is a leather house after all). H&M combines the colours with a pretty two-tone spring turtleneck.






3.1 Phillip Lim and H&M


Russet (or pretty close to it) is accompanied by simple black and white geometric shapes both at Phillip Lim and H&M. I actually like H&M's version better.






3.1 Phillip Lim and H&M


And Russet combined with Regatta begets cute tomboy ensembles. I admit that I'm totally crushing on the Phillip Lim suede blazer.






Derek Lam and H&M


Of course, one cannot do blue or summer without some denim. Same shade, different stories here: Derek Lam's feels very 70s while H&M's is kind of 60s mod.






Missoni and H&M


Last year turquoise was the colour of the year, and this year its cousin Blue Curacao is coming up strong. I'm sure to most people it's still turquoise but designers can get pretty specific about these type of things. I thought Missoni's show was total weirdness and strangely unsophisticated for the brand, but I enjoyed this particular exaggerated Missoni print with Regatta, Blue Caracao and Peapod (not as popular as others). But, more importantly, I'm in love with H&M's version of the colour combo. If it's a silk or a cotton blend, I'm sold.






Fendi and H&M




And Blue Caracao and Regatta make an appearance again in this adorable pouffy sleeved Fendi dress and Peapod joins them in the H&M version. 


I know from the Honeysuckle post that so many of you were not aware of colour forecasting (neither was I until I started my blog). What do you think of the runway to fast fashion interpretations of the colour stories and silhouette themes? And finally, H&M's S/S '11 lookbook? I say delightful.


* H&M images courtesy of H&M (photography by Hasse Nielsen).

20 comments:

  1. this is a great post! i love the H&M stuff, (esp that maxi dress), but sometimes i find that without a wind machine i look like i'm wearing a sack.

    the s/s11 palette is amazing. pretty much all my favourite colours

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  2. This post makes me so excited for spring colours! Honeysuckle and Regatta <3 Ahhh is it summer yet?

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  3. Wow, you weren't kidding when you said this was an epic post on Twitter! It must've taken ages to research and you did a fantastic job covering the colour trends and how they've translated into runway and high street looks.

    Oh, and I just read your comment responding to the one I left on your Honeysuckle post! Ages ago I read somewhere that Pantone's colour forecasters make predictions based on current events, the art world, popular culture, etc. I'd love to get paid doing that, reading about whatever interests me and learning about the world, then pinpointing specific colours that people will use. :)

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  4. love this post! really well done

    - Katie
    http://littleprgirl.blogspot.com/

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  5. Love this post...the spring/summer colors are just to die for. I love how you pulled fashions to match!!
    www.driftw.com

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  6. Great breakdown of the colors coming up and how they trickle down in to our lives... reminds me of that scene in The Devil Wears Prada, yes?

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  7. Oh my god, I'm so excited. I love all these colors, they have such a great vintage aesthetic to them. Cannot wait to rock honeysuckle, russet and peapod.

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  8. We adore that striped skirt!

    Your Friends,
    Zzoit

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  9. these are beautiful! i love H&M but i never seem to go there often enough...

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  10. Urgh... it's going to be a bad spring for my clothes buying. My skintone likes that acid green from a couple seasons ago that everyone else hated. Soft pastels, on the other hand, are a good way for me to follow the Zombie Trend.

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  11. ok, im offially in love with honeysuckle! great post and congrats on making the links!

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  12. I like how you showed all the different colour palettes and compared the high end designer wear with H&M pieces!

    So happy that H&M is finally opening a 33,000sq ft store in Singapore next year! :D

    http://naked-glory.blogspot.com

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  13. ashe mischief,

    Yes, exactly like Andy's cerulean sweater in the Devil Wears Prada! Thank you for including me in the round-up!

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  14. I love that brown and pink sweater from H&M--I feel like an idiot using the words russet and honeysuckle :). I have long been a HUGE fan of that store. It is probably the most fashionable place you can buy clothes in my city.

    PS
    I am following you now! Come check out my street style blog
    http://www.tresawesome.com/

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  15. refinery21 just did a post like this! so interesting!

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  16. love the blues and greens
    and the pinks and orange shades.
    The maxis are hot.
    http://1thousanddresses.blogspot.com/

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  17. great post! I love H&M and I look forward to their spring line! I really loved how you showed where their inspiration came from on the runways.

    x.
    Judy

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