Jimmy Choo just launched a capsule collection titled Choo 24:7. This is a classic collection that will be continued season through season.
"Choo 24:7 is a new collection we just launched and they are investment pieces that every woman needs to have in her closet. In today's world, I really believe women are looking for shoes that look modern that they can keep going back to, yet that will stand the test of time." - Tamara Mellon.CHOO 24:7 is the 'perfect shoe wardrobe' with updated versions of Tamara Mellon's favourite styles in a variety of colours, materials and heel heights. Taking the Jimmy Choo woman from day to evening, 7 days a week, this is the definitive assortment of iconic Jimmy Choo shapes: The 'Icons', the 'Perfect Platforms', the 'Perfect Pointy-toe Pump', the 'Perfect Round-toe Pump', the 'Perfect Flat', the 'Perfect Wedge' and the 'Perfect Evening'.
'Perfect' is the right word here. My faves?
'Perfect' is the right word here. My faves?
Yes, I'd love to wear Choo 24:7. No, unfortunately, Choo 24:7 is not any cheaper. Prices start at $400 US.
View the rest of the collection at JimmyChoo.com.



2 comments:
I like the concept of the collection, not sure how I feel about it being called "24/7" though. Those nude 'privates' (that sounds dirty, I don't mean it like that though!) are classy. love the cutout and the nude will make your legs look longer! can't go wrong with that :)
It still says 'Jimmy Choo' inside the shoe so there really is no difference between Jimmy Choo + Choo 24:7. I think they just wanted to differentiate between the classic styles and the seasonal styles. I really think they should have dropped the prices a little for Choo 24:7 :(.
Ha ha, 'nude privates'...
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